AMUSE SOCIETY - With the journey being their destination, these two long-time friends have embarked on the most inspiring moment in their careers by launching their own beach lifestyle brand that in their words, "channels a rock muse on a beach holiday.” Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. Described as a beautiful contradiction of beach and street and bohemian and rock and roll, their free spirited confidence and entrepreneurial spirit is what ultimately inspired them to launch their first brand together.