We are not sure if it’s the ocean air or the sea salt, but Byron Bay sure is a home ground for creative talent, especially when it comes to fashion labels. Rue Stiic is an example of this, a label that represents the coastal culture through vintage inspired collections, leisurely staples and Californian and Australian coastal inspired swim.

The face behind the label is Jillian Beed, who juggles both roles of designer and director. Beed credits her inspiration from her past residence in Venice Beach, California as well as her coastal residence in Australia. Her collections are a celebration of bohemian culture with coastal vibes.  

White Bohemian is extremely excited to introduce Rue Stiic to the boutique. A few pieces are available from the latest collection, Topanga, online now. The collection features gorgeous muse Annalise Mclachlan in the stunning range of linen, rust and beige tones and hints of minimal bohemian pattern.

If you are wondering how it is pronounced it is 'roo steek' 

Get in quick, these stylish pieces are set to sell!